The Tipping Point : How Little Things Can Make a Difference

The Tipping Point : How Little Things Can Make a Difference

Book Title: The Tipping Point : How Little Things Can Make a Difference

  • Publication Date: 07 Jan 2002
  • ISBN-13: 9780316346627
  • Rating : 4.5/5 from 205 voters
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An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.